/* ============ TOKENS ============ */
:root{
--ink:#16182B; /* deep indigo-black */
--ink-soft:#4A4D66; /* muted body text */
--paper:#F6F7FB; /* cool light background */
--card:#FFFFFF;
--signal:#4A74A7; /* signal blue — action & emphasis */
--growth:#C6F24E; /* lime — metrics & wins */
--line:#E3E5EF;
--display:"Bricolage Grotesque", sans-serif;
--body:"Instrument Sans", sans-serif;
--mono:"Space Mono", monospace;
--radius:16px;
--max:1140px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--growth);color:var(--ink)}

.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--mono);font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;color:var(--signal);display:inline-flex;align-items:center;gap:8px}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--signal)}
h1,h2,h3{font-family:var(--display);line-height:1.08;letter-spacing:-.02em}
.section{padding:96px 0}
.section-head{max-width:560px;margin-bottom:56px}
.section-head h2{font-size:clamp(1.9rem,4vw,2.75rem);font-weight:700;margin:14px 0 12px}
.section-head p{color:var(--ink-soft)}

/* focus visibility */
a:focus-visible,button:focus-visible,input:focus-visible{outline:3px solid var(--signal);outline-offset:3px;border-radius:6px}

/* ============ NAV ============ */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;transition:background .3s,box-shadow .3s;padding:18px 0}
.nav.scrolled{background:rgba(246,247,251,.92);backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line);padding:12px 0}
.nav-inner{display:flex;align-items:center;justify-content:space-between}
.logo{font-family:var(--display);font-weight:800;font-size:1.2rem;letter-spacing:-.01em}
.logo em{font-style:normal;color:var(--signal)}
.nav-links{display:flex;gap:32px;align-items:center;list-style:none}
.nav-links a{font-size:.92rem;font-weight:500;color:var(--ink-soft);transition:color .2s}
.nav-links a:hover{color:var(--ink)}
/* the .nav-links a rule above out-specifies .btn, which was making the pill's white label render dark-on-dark — pin it back to white */
.nav-links a.btn,.nav-links a.btn:hover{color:#fff}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:#fff;font-weight:600;font-size:.92rem;padding:13px 26px;border-radius:99px;border:none;cursor:pointer;transition:transform .2s,background .2s}
.btn:hover{background:var(--signal);transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.menu-toggle{display:none;background:none;border:none;font-size:1.6rem;cursor:pointer;color:var(--ink)}

/* ============ HERO ============ */
.hero{padding:170px 0 80px;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(2.6rem,6vw,4.3rem);font-weight:800}
.hero h1 .rotator{color:var(--signal);display:inline-block;min-width:1ch}
.hero h1 .cursor{display:inline-block;width:3px;height:.9em;background:var(--signal);vertical-align:-.08em;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.hero-sub{margin:22px 0 34px;color:var(--ink-soft);font-size:1.08rem;max-width:480px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}

.hero-visual{position:relative}
.dash-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:0 24px 60px rgba(22,24,43,.10)}
.dash-card h4{font-family:var(--mono);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:18px}
.dash-row{display:flex;justify-content:space-between;align-items:baseline;padding:13px 0;border-top:1px dashed var(--line)}
.dash-row span{font-size:.9rem;color:var(--ink-soft)}
.dash-row b{font-family:var(--display);font-size:1.3rem;font-weight:700}
.dash-row b.up{color:#1E9E4B}

/* ============ TICKER (signature) ============ */
.ticker{background:var(--ink);color:#fff;overflow:hidden;padding:16px 0;transform:rotate(-1deg) scale(1.02);margin:40px 0}
.ticker-track{display:flex;gap:64px;white-space:nowrap;width:max-content;animation:scroll 30s linear infinite}
@keyframes scroll{to{transform:translateX(-50%)}}
.ticker span{font-family:var(--mono);font-size:.85rem;letter-spacing:.05em}
.ticker b{color:var(--growth)}

/* ============ BRANDS ============ */
.brands{padding:70px 0 30px;text-align:center}
.brands p{font-family:var(--mono);font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:34px}
.brand-row{display:flex;flex-wrap:wrap;justify-content:center;gap:20px 56px;align-items:center}
.brand-row span{font-family:var(--display);font-weight:700;font-size:1.15rem;color:#B9BCCB;transition:color .25s}
.brand-row span:hover{color:var(--ink)}

/* ============ SERVICES ============ */
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.service{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;transition:transform .25s,box-shadow .25s,border-color .25s;position:relative;overflow:hidden}
.service:hover{transform:translateY(-6px);box-shadow:0 20px 44px rgba(22,24,43,.10);border-color:var(--ink)}
.service .ico{width:46px;height:46px;border-radius:12px;background:var(--paper);display:grid;place-items:center;font-size:1.3rem;margin-bottom:18px}
.service h3{font-size:1.15rem;font-weight:700;margin-bottom:10px}
.service p{font-size:.92rem;color:var(--ink-soft)}
.service .tag{position:absolute;top:22px;right:22px;font-family:var(--mono);font-size:.65rem;letter-spacing:.1em;color:var(--ink-soft)}
.service.core{background:var(--ink);color:#fff;border-color:var(--ink)}
.service.core p{color:#B9BCCB}
.service.core .ico{background:rgba(255,255,255,.08)}
.service.core .tag{color:var(--growth)}

/* ============ PROCESS ============ */
.process{background:var(--ink);color:#fff}
.process .section-head h2{color:#fff}
.process .section-head p{color:#B9BCCB}
.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.step{border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);padding:32px 28px;position:relative;transition:border-color .25s,background .25s}
.step:hover{border-color:var(--growth);background:rgba(255,255,255,.03)}
.step .num{font-family:var(--mono);color:var(--growth);font-size:.8rem;letter-spacing:.12em;margin-bottom:16px;display:block}
.step h3{font-size:1.2rem;margin-bottom:10px;color:#fff}
.step p{font-size:.92rem;color:#B9BCCB}

/* ============ WORK / CASE STUDIES ============ */
.work-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.case{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px;transition:transform .25s,box-shadow .25s}
.case:hover{transform:translateY(-6px);box-shadow:0 20px 44px rgba(22,24,43,.10)}
.case .meta{display:flex;justify-content:space-between;align-items:center;margin-bottom:16px}
.case .meta .type{font-family:var(--mono);font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--signal)}
.case .meta .yr{font-family:var(--mono);font-size:.72rem;color:var(--ink-soft)}
.case h3{font-size:1.3rem;margin-bottom:10px}
.case>p{font-size:.93rem;color:var(--ink-soft);margin-bottom:22px}
.case .stats{display:flex;gap:28px;border-top:1px dashed var(--line);padding-top:18px}
.case .stats b{font-family:var(--display);font-size:1.5rem;font-weight:800;display:block}
.case .stats small{font-family:var(--mono);font-size:.66rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft)}
.case .stats b .count{color:var(--ink)}

/* ============ SKILLS BAR ============ */
.skills{display:flex;flex-wrap:wrap;gap:12px;margin-top:40px}
.skills span{background:var(--card);border:1px solid var(--line);border-radius:99px;padding:9px 20px;font-size:.85rem;font-weight:500;transition:background .2s,color .2s,border-color .2s;cursor:default}
.skills span:hover{background:var(--ink);color:#fff;border-color:var(--ink)}

/* ============ INSIGHTS ============ */
#insights{
    margin-top: 80px;
}
.insights-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.post{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:transform .25s,box-shadow .25s}
.post:hover{transform:translateY(-6px);box-shadow:0 20px 44px rgba(22,24,43,.10)}
.post .thumb{height:150px;display:grid;place-items:center;font-family:var(--display);font-weight:800;font-size:2rem;color:rgba(22,24,43,.25)}
.post:nth-child(1) .thumb{background:linear-gradient(135deg,#DCE7F5,#C2D6EC)}
.post:nth-child(2) .thumb{background:linear-gradient(135deg,#EAF7C8,#DDF0A6)}
.post:nth-child(3) .thumb{background:linear-gradient(135deg,#E1E4F7,#CFD4F0)}
.post .body{padding:24px}
.post .cat{font-family:var(--mono);font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;color:var(--signal)}
.post h3{font-size:1.05rem;margin:10px 0 8px;line-height:1.35}
.post p{font-size:.88rem;color:var(--ink-soft)}
.post .read{display:inline-block;margin-top:16px;font-size:.85rem;font-weight:600;border-bottom:2px solid var(--growth)}

/* ============ CONTACT ============ */
.contact{background:var(--ink);color:#fff;border-radius:24px;padding:72px 56px;text-align:center;position:relative;overflow:hidden}
.contact::before{content:"";position:absolute;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(74,116,167,.45),transparent 70%);top:-200px;right:-120px}
.contact h2{font-size:clamp(1.8rem,4vw,2.6rem);margin:14px 0 12px;color:#fff;position:relative}
.contact p{color:#B9BCCB;max-width:440px;margin:0 auto 30px;position:relative}
.contact-form{display:flex;gap:12px;max-width:460px;margin:0 auto;position:relative}
.contact-form input{flex:1;padding:15px 22px;border-radius:99px;border:1px solid rgba(255,255,255,.18);background:rgba(255,255,255,.06);color:#fff;font-family:var(--body);font-size:.92rem}
.contact-form input::placeholder{color:#8A8DA3}
.contact-form .btn{background:var(--signal)}
.contact-form .btn:hover{background:var(--growth);color:var(--ink)}
.contact .socials{margin-top:34px;display:flex;gap:14px;justify-content:center;position:relative}
.contact .socials .sicon{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;color:#B9BCCB;border:1px solid rgba(255,255,255,.18);transition:color .2s,border-color .2s,background .2s,transform .2s}
.contact .socials .sicon svg{width:19px;height:19px;fill:currentColor;display:block}
.contact .socials a.sicon:hover{color:var(--ink);background:var(--growth);border-color:var(--growth);transform:translateY(-3px)}
.contact .socials a.sicon:focus-visible{border-radius:50%}
.contact .socials .sicon.muted{opacity:.5;cursor:default}
.form-msg{margin-top:16px;font-family:var(--mono);font-size:.8rem;color:var(--growth);min-height:1.2em;position:relative}

/* ============ FOOTER ============ */
footer{padding:44px 0;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:14px;color:var(--ink-soft);font-size:.85rem}
footer .logo{font-size:1rem}

/* ============ REVEAL ============ */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ============ RESPONSIVE ============ */
@media(max-width:960px){
.hero-grid{grid-template-columns:1fr;gap:48px}
.services-grid,.process-grid,.insights-grid{grid-template-columns:1fr 1fr}
.work-grid{grid-template-columns:1fr}
}
@media(max-width:640px){
.section{padding:64px 0}
.services-grid,.process-grid,.insights-grid{grid-template-columns:1fr}
.nav-links{position:fixed;inset:0;background:var(--paper);flex-direction:column;justify-content:center;font-size:1.3rem;display:none}
.nav-links.open{display:flex}
.menu-toggle{display:block;z-index:60;position:relative}
.contact{padding:56px 24px}
.contact-form{flex-direction:column}
}
@media(prefers-reduced-motion:reduce){
*,*::before,*::after{animation:none!important;transition:none!important}
html{scroll-behavior:auto}
.reveal{opacity:1;transform:none}
}

/* ============ BLOG: shared ============ */
.page-head{padding:150px 0 26px}
.page-head h1{font-size:clamp(2.2rem,5vw,3.2rem);font-weight:800;margin:14px 0 12px}
.page-head p{color:var(--ink-soft);max-width:560px}
.post .thumb{height:172px;padding:0;overflow:hidden;background:var(--paper)}
.post .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .4s}
.post:hover .thumb img{transform:scale(1.04)}
.post h3 a:hover{color:var(--signal)}
.post .date{font-family:var(--mono);font-size:.68rem;letter-spacing:.08em;color:var(--ink-soft);display:block;margin-top:14px}
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding-bottom:96px}
.empty{border:1px dashed var(--line);border-radius:var(--radius);padding:56px 28px;text-align:center;color:var(--ink-soft);margin-bottom:96px}

/* ============ BLOG: single post ============ */
.article{max-width:740px;margin:0 auto;padding:140px 24px 90px}
.article .meta{display:flex;gap:16px;flex-wrap:wrap;font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.article .meta .cat{color:var(--signal)}
.article h1{font-size:clamp(2rem,4.6vw,3rem);font-weight:800;margin:16px 0 14px}
.article .lede{color:var(--ink-soft);font-size:1.08rem}
.article-banner{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);margin:30px 0 38px;background:var(--card)}
.article-banner img{width:100%;display:block}
.back{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:26px}
.back:hover{color:var(--signal)}

/* markdown output */
.prose{font-size:1.06rem;color:#2C2F45}
.prose>*:first-child{margin-top:0}
.prose h2{font-family:var(--display);font-size:1.65rem;font-weight:700;margin:42px 0 14px}
.prose h3{font-family:var(--display);font-size:1.28rem;font-weight:700;margin:30px 0 10px}
.prose p{margin-bottom:20px}
.prose ul,.prose ol{margin:0 0 22px 24px}
.prose li{margin-bottom:9px}
.prose a{color:var(--signal);border-bottom:1px solid var(--signal)}
.prose strong{font-weight:600;color:var(--ink)}
.prose img{border-radius:12px;margin:28px 0;border:1px solid var(--line)}
.prose blockquote{border-left:3px solid var(--growth);padding:2px 0 2px 20px;margin:28px 0;color:var(--ink-soft)}
.prose blockquote p:last-child{margin-bottom:0}
.prose hr{border:none;border-top:1px dashed var(--line);margin:38px 0}
.prose code{font-family:var(--mono);font-size:.88em;background:#E9ECF6;padding:2px 6px;border-radius:5px}
.prose pre{background:var(--ink);color:#fff;padding:22px;border-radius:12px;overflow-x:auto;margin:28px 0}
.prose pre code{background:none;color:inherit;padding:0}
.prose table{width:100%;border-collapse:collapse;margin:28px 0;font-size:.95rem}
.prose th,.prose td{text-align:left;padding:11px 14px;border-bottom:1px solid var(--line)}
.prose th{font-family:var(--mono);font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft)}

.post-cta{background:var(--ink);color:#fff;border-radius:20px;padding:40px 34px;text-align:center;margin-top:56px}
.post-cta h3{font-size:1.4rem;color:#fff;margin-bottom:10px}
.post-cta p{color:#B9BCCB;margin-bottom:22px;font-size:.95rem}
.post-cta .btn{background:var(--signal)}

@media(max-width:960px){.blog-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){
.blog-grid{grid-template-columns:1fr}
.page-head{padding:120px 0 20px}
.article{padding:120px 20px 70px}
}

/* ============ ADMIN PANEL ============ */
.admin-wrap{max-width:820px;margin:0 auto;padding:40px 22px 80px}
.admin-top{display:flex;align-items:center;justify-content:space-between;gap:14px;flex-wrap:wrap;margin-bottom:30px}
.admin-top h1{font-size:1.5rem;font-weight:800}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.login-card{max-width:400px;margin:16vh auto;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:34px}
.login-card h1{font-size:1.5rem;margin-bottom:6px}
.login-card p{color:var(--ink-soft);font-size:.92rem;margin-bottom:22px}
.field{margin-bottom:20px}
.field label{display:block;font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:7px}
.field .hint{font-size:.8rem;color:var(--ink-soft);margin-top:6px}
.field input[type=text],.field input[type=password],.field input[type=date],.field select,.field textarea{width:100%;padding:12px 15px;border:1px solid var(--line);border-radius:10px;font-family:var(--body);font-size:.95rem;background:#fff;color:var(--ink)}
.field textarea{min-height:340px;font-family:var(--mono);font-size:.88rem;line-height:1.65;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--signal);outline-offset:1px;border-color:var(--signal)}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.toolbar{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:8px}
.toolbar button{font-family:var(--mono);font-size:.72rem;padding:7px 11px;border:1px solid var(--line);background:#fff;border-radius:8px;cursor:pointer;color:var(--ink-soft)}
.toolbar button:hover{border-color:var(--ink);color:var(--ink)}
.tabs{display:flex;gap:6px;margin-bottom:10px}
.tabs button{font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;padding:8px 14px;border:1px solid var(--line);background:#fff;border-radius:8px;cursor:pointer;color:var(--ink-soft)}
.tabs button.on{background:var(--ink);color:#fff;border-color:var(--ink)}
.preview{border:1px solid var(--line);border-radius:10px;padding:22px;min-height:340px;background:#fff}
.banner-drop{border:1.5px dashed var(--line);border-radius:12px;padding:22px;text-align:center;cursor:pointer;color:var(--ink-soft);font-size:.9rem}
.banner-drop:hover{border-color:var(--signal);color:var(--ink)}
.banner-preview{margin-top:12px;border-radius:10px;overflow:hidden;border:1px solid var(--line);display:none}
.banner-preview img{width:100%;display:block}
.admin-msg{margin-top:16px;font-family:var(--mono);font-size:.82rem;min-height:1.3em}
.admin-msg.ok{color:#1E9E4B}
.admin-msg.err{color:#D93A2B}
.admin-msg.busy{color:var(--ink-soft)}
.post-list{list-style:none;margin-top:10px}
.post-list li{display:flex;align-items:center;gap:14px;padding:14px 0;border-top:1px solid var(--line)}
.post-list li:first-child{border-top:none}
.post-list .pi{flex:1;min-width:0}
.post-list .pi b{display:block;font-family:var(--body);font-weight:600;font-size:.95rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.post-list .pi span{font-family:var(--mono);font-size:.7rem;color:var(--ink-soft)}
.post-list .draft{color:var(--signal)}
.mini{font-family:var(--mono);font-size:.7rem;padding:7px 12px;border-radius:8px;border:1px solid var(--line);background:#fff;cursor:pointer;color:var(--ink-soft)}
.mini:hover{border-color:var(--ink);color:var(--ink)}
.mini.danger:hover{border-color:#D93A2B;color:#D93A2B}
.sticky-actions{position:sticky;bottom:0;background:linear-gradient(to top,var(--paper) 70%,transparent);padding:18px 0 8px;display:flex;gap:12px;align-items:center;flex-wrap:wrap}
@media(max-width:640px){.row{grid-template-columns:1fr}.admin-wrap{padding:24px 16px 70px}}

/* ============ BLOG CATEGORY FILTER ============ */
.cat-filter{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 14px}
.chip{font-family:var(--mono);font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;padding:10px 15px;border-radius:99px;border:1px solid var(--line);background:var(--card);color:var(--ink-soft);cursor:pointer;display:inline-flex;align-items:center;gap:8px;transition:transform .18s,border-color .18s,background .18s,color .18s}
.chip:hover{border-color:var(--ink);color:var(--ink);transform:translateY(-2px)}
.chip .n{font-size:.68rem;background:var(--paper);border-radius:99px;padding:2px 7px;line-height:1.5;transition:background .18s,color .18s}
.chip[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff;transform:none}
.chip[aria-pressed="true"] .n{background:var(--growth);color:var(--ink)}
.cat-status{font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;color:var(--ink-soft);margin:0 0 26px}
.post.hidden{display:none}
@keyframes cardIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
.post.pop{animation:cardIn .4s cubic-bezier(.2,.7,.3,1) both}
@media(max-width:640px){
.cat-filter{gap:8px}
.chip{padding:9px 13px;font-size:.7rem}
}